Rawwy
All work
Riot Games

Summer protocol, live

Valorant Summer Protocol

/

Sasmaya

1 day
Grand final
UGM
Venue
Live
Broadcast
01The brief

Turn a VALORANT grand final into a cultural, youth-driven day at GIK UGM — blend high-stakes matches with performances and UMKM booths, hit a one-day run-of-show, engage Yogyakarta students and locals, and keep brand-consistent visuals with local flavor

02What Rawwy created

A professional, broadcast-ready finale where players, students, local businesses, and artists shared one event — competition meeting Indonesian culture and community spirit

Valorant Summer Protocol gallery 4
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Valorant Summer Protocol gallery 6
Valorant Summer Protocol gallery 7
Valorant Summer Protocol gallery 8
03How we did it

The playbook

  1. 01

    Event production — venue setup, run-of-show, and on-site ops for the one-day GIK UGM finale

  2. 02

    Grand final operations — finalist coordination, tech readiness, and stage matches

  3. 03

    Cultural programming — traditional dance and local band performances woven into the day

  4. 04

    Community & UMKM — local businesses, student communities, and interactive booths beyond the matches

  5. 05

    Creative, broadcast & social — in-house stage visuals and branding, livestream, and content covering champions, performances, and booth moments

04The result

Champions crowned live at GIK UGM — an esports final that also worked as a cultural platform, with competitive moments, local performances, and community booths reaching both livestream viewers and the Yogyakarta community

1 dayGrand final

UGMVenue

LiveBroadcast

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