Rawwy
All work
Arknights

Creators across Talos-II

Arknights: Endfield

/

Rawwy Agency

6.1M+
Views
9.78M+
Reach
9
KOLs
01The brief

Build a scalable Indonesia-first KOL plan for Arknights: Endfield — fit creators to gaming and entertainment segments, navigate different SEA market dynamics, and keep negotiations, deadlines, and publishing aligned across a multi-creator roster

02What Rawwy created

A relevant, balanced creator campaign connecting the brand with gaming, anime, cosplay, and entertainment audiences — strategically selected, efficiently managed, and aligned to campaign goals

Arknights: Endfield gallery 4
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Arknights: Endfield gallery 7
03How we did it

The playbook

  1. 01

    KOL sourcing — creators evaluated across cosplay/short-form, sandbox/variety, MOBA, anime/gacha, and adjacent segments

  2. 02

    Portfolio of 9 — micro to mega, roughly 131K to 4.2M+ followers, balanced for niche fit and scale

  3. 03

    Negotiation & coordination — outreach, rates, availability, and campaign alignment per creator

  4. 04

    Content & publishing — schedules, deliverables, and execution tracked across markets

  5. 05

    Reporting — performance and activity consolidated into a clear final client report

04The result

6.1M+ views across published KOL videos and 9.78M+ combined reach — 9 creators across categories and priority markets delivering scale, audience fit, and clean execution

6.1M+Views

9.78M+Reach

9KOLs

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