Alpha through creators
Fate Trigger: The Novita
/Rawwy Agency
- 61
- Posts
- 2.4M
- Reach
- 100%
- Delivery
The game blends shooter gameplay, anime-inspired visuals, and character-driven appeal — one creator category was too narrow, so the roster needed a diverse mix that still hit consistent delivery across audiences
Early-stage awareness for Fate Trigger: The Novita with Closed Alpha promotion — micro creators across genres introducing the game to shooter, anime, gaming, and broader entertainment communities
The playbook
- 01
Micro-KOL campaign — broad awareness through creators across different content genres
- 02
Genre mix — shooter, anime, gaming, and general-interest creators reaching multiple audience groups at once
- 03
Sourcing & curation — 61 micro KOLs selected to support Closed Alpha promotion and fit each community
- 04
Delivery ops — briefs and publishing tracked so every planned post landed on schedule
61 published posts at 100% delivery and 2.4M combined reach — all planned creator content shipped, building early awareness and Closed Alpha signal across communities
Posts
Reach
Delivery
Season, start to finish
PMSL SEA Summer 2025
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