Rawwy
All work
PUBG Mobile

Season, start to finish

PMSL SEA Summer 2025

/

Sasmaya

96+
Assets
4+
Long-form
300+
Shifts
01The brief

Keep multiple teams, production streams, logistics, and player-facing ops running in parallel — without disrupting competition or broadcast across the season

02What Rawwy created

A consistent, high-quality tournament experience across creative production and on-ground execution — strong creative presence tied to smooth league day-to-day

03How we did it

The playbook

  1. 01

    Media Day production — 96+ content assets plus 4+ high-end long-form videos, including Grand Finals hype and the official aftermovie

  2. 02

    League logistics — season-long operational support across venues and match days

  3. 03

    Player care — care packages, runners, and day-to-day player-facing support

  4. 04

    Integrated delivery — creative and ops running as one system from Media Day to Grand Finals

04The result

96+ content assets, 4+ long-form videos, and 300+ manpower shifts — strong season-long content presence with smooth ops for players, teams, and broadcast from Media Day through Grand Finals

96+Assets

4+Long-form

300+Shifts

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Battle IQ, decoded

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