Samsung in the game
Samsung — SGAB + SGGA
/Rawwy Agency
- 200+
- Booth visitors
- 500+
- Attendees
- 7
- TL ID players
Connect Samsung’s product and sales goals with competitive gaming without losing authenticity — keep energy from a three-day in-store tournament through the grand final, and pull visitors into product play, KOL sessions, merch, and lead capture beyond the matches
An integrated activation linking in-store tournament play with a larger grand final experience — footfall, product interest, leads, and a stronger brand bond with gaming audiences through tournaments, live moments, and community activities
The playbook
- 01
Store tournament — three-day in-store competition driving footfall, participation, and brand interaction
- 02
Grand final experience — booth production that turned the competition into a stronger live-event moment
- 03
Sales & leads — sales opportunities and lead capture woven into the activation for commercial value
- 04
Community & KOLs — merchandise, KOL sessions, and gaming-focused experiences to deepen participation
- 05
End-to-end production — booth and activation execution managed across both phases
200+ booth visitors and 500+ attendees overall, with 7 Team Liquid ID players anchoring competitive appeal — tournament play, retail activation, KOLs, and sales opportunities connected brand engagement with community participation and commercial goals
Booth visitors
Attendees
TL ID players
Stress the world offline
Ragnarok — Offline Beta-test
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