The MENA voice of MLBB Esports
MPL MENA
/Rawwy Agency
- 2023→26
- Seasons
- 5
- Platforms
- 3×
- Renewed
Grow MLBB Esports across a fast, competitive MENA market — culturally sharp content at tournament speed, while scaling real community engagement across MPL MENA, the M-Series, and the Esports World Cup
A full MENA esports social engine: localized strategy, multi-platform content, community ops, and on-ground coverage for MPL MENA and global stages
The playbook
- 01
Localized strategy — MENA tone of voice, editorial calendar, and cultural fit without losing esports energy
- 02
Multi-platform content — native work across Facebook, Instagram, TikTok, X, and YouTube: highlights, spotlights, memes, and real-time updates
- 03
Community cultivation — polls, Q&As, contests, creator loops, and always-on conversation management
- 04
Live event amplification — on-ground teams for M6 and EWC, plus hybrid coverage for MPL MENA
- 05
Performance optimization — reach, engagement, and sentiment tracked season-long with reporting back to Moonton
Stronger regional presence, heavier tournament momentum, and a deeper MENA fanbase — enough for Moonton to renew and expand the mandate for 2025, then again for 2026
Seasons
Platforms
Renewed
Play beyond the screen
Free Fire Summer Campaign
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Let's turn it into something people remember