Play beyond the screen
Free Fire Summer Campaign
/Rawwy Agency
- 2 days
- Live
- Egypt
- Market
- Offline
- Activation
Activate Free Fire’s Egypt community offline — translate the game’s fast digital energy into a two-day physical experience, keep the room alive across gaming, entertainment, and rewards, and get fans playing, interacting, and connecting around a shared passion
An immersive summer environment of live gaming, KOL entertainment, interactive activities, community moments, and prizes — plus Garena’s Good Grades Challenge celebrating young fans’ academic wins with gifts and recognition beyond the screen
The playbook
- 01
Built the experience — a vibrant summer activation shaped around Free Fire’s energy, personality, and community spirit
- 02
Activated live gaming — on-site play so attendees engage with the game beyond the screen
- 03
Powered entertainment — KOLs driving excitement, interaction, and fan connection
- 04
Drove participation — activities, competitions, prizes, and rewards across both days
- 05
Good Grades Challenge — young fans with strong school results recognized and rewarded on site
A high-energy offline gathering where Egypt’s Free Fire community played, competed, and celebrated together across two days — turning the Summer Campaign into a shared brand moment that deepened connection with the audience
Live
Market
Activation
Creators who own the lobby
Delta Force KOL Management
Got an idea?
Let's turn it into something people remember