Creators who own the lobby
Delta Force KOL Management
/Rawwy Agency
- Pre→live
- Window
- MENA
- KOLs
- ROI
- Tracked
Drive market impact for Delta Force Mobile’s MENA launch through authentic FPS creators — build pre-launch hype, sustain momentum in the launch window, and cut through a competitive mobile shooter field while attributing installs and ROI across many KOLs at once
A strategic KOL marketing campaign that generated pre-launch buzz, drove installs at launch, and planted Delta Force inside the regional gaming community
The playbook
- 01
Market research & vetting — KOLs scored on MENA audience fit, engagement, FPS/mobile relevance, and brand safety
- 02
Strategic selection & outreach — tier mix matched to goals and budget, with personalized outreach and negotiation
- 03
Campaign design & briefing — guidelines for messages, formats (streams, reviews, guides), timelines, and early access to localized builds where possible
- 04
Content coordination — assets, monitoring for brand fit, and Garena approvals kept on schedule across the roster
- 05
Performance tracking — views, engagement, clicks, and estimated installs via tracking links/codes, with regular reporting back to Garena
Significant pre-launch excitement and strong launch-phase awareness and engagement — influencer marketing that gave Garena a solid foundation for Delta Force Mobile in MENA
Window
KOLs
Tracked
Season 3 community heat
HOK ACE Community Season 3
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