Rawwy
All work
Honor of Kings

Season 3 community heat

HOK ACE Community Season 3

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Rawwy Agency

31
Communities
22
Creators
2.1K+
Players
01The brief

Strengthen Honor of Kings’ Indonesia community across 5 regions and 31 local communities — sustain participation all season, not only on tournament days, while running ops, creators, social, moderation, and reporting in parallel

02What Rawwy created

A season-long ecosystem combining competitive activities, creator-led promotion, and always-on community engagement aligned to brand goals

03How we did it

The playbook

  1. 01

    Tournament & league ops — community cups, league structure, player coordination, and seasonal activities

  2. 02

    Creator campaign — 22 content creators activated to promote ACE Community and widen participation

  3. 03

    Community management — day-to-day interaction, moderation, and engagement across the regional network

  4. 04

    Social & content — planning, publishing, and ongoing social activity through the season

  5. 05

    Reporting & admin — participation and ops tracked through ongoing reporting and backend management

04The result

31 regional communities across 5 regions, 22 creators activated, 2.1K+ players in community activities, and 77+ Instagram pieces across the season — a broad, active network kept warm end to end

31Communities

22Creators

2.1K+Players

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