Proof over hype
ExitLag — KOL Management
/Rawwy Agency
- +391%
- Clicks
- +668%
- Signups
- 8.6%
- CVR
Build sustained ExitLag awareness among MENA gamers through a long-term creator partnership — keep engagement high over 3 months without ad fatigue, attribute clicks and signups from live streams, and optimize across Twitch, YouTube, and TikTok without diluting the brand
Authentic, always-on influencer integration that drove measurable traffic and signups, positioning ExitLag as the go-to network optimization tool in the region’s competitive gaming community
The playbook
- 01
KOL selection — Shelby vetted for MENA demographics, engagement, authenticity, and FPS/competitive fit with ExitLag’s gamer profile
- 02
Campaign architecture — weekly Twitch integrations as the base, plus YouTube integrations and a Month 3 push into Shorts and TikTok
- 03
Native integration — brand moments inside Shelby’s existing style instead of scripted ad reads, for trust and higher-intent conversions
- 04
Iterative optimization — month-over-month views, clicks, and signups used to tune timing, format mix, and CTA placement
- 05
Tracking & reporting — rigorous KPIs with monthly reports and recommendations delivered to ExitLag
Exceptional month-over-month acceleration — clicks +391%, signups +668%, and an 8.6% click-to-signup rate by the final month — validating long-term native integration and setting up ExitLag for a scaled Phase 2 across MENA
Clicks
Signups
CVR
Arcane in the room
Arcane Season 2 Fan Activation
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