Arcane in the room
Arcane Season 2 Fan Activation
/Sasmaya
- 500+
- Attendees
- 1 day
- Activation
- In-house
- End-to-end
Turn Arcane Season 2’s launch into a physical fan moment in Malaysia — run creative, ops, talent, and event day entirely in-house, speak to both Arcane viewers and League players, and keep gameplay, cosplay, hosting, and giveaways tight in real time
An immersive, community-first activation where Malaysian fans could play, meet the universe through cosplay and photo zones, and feel both Arcane and League of Legends in one local experience
The playbook
- 01
Experience design — interactive touchpoints so fans engage directly with Arcane and the League universe
- 02
Gameplay & fan zones — dedicated League of Legends play alongside cosplay, photo ops, merch, and giveaways
- 03
Talent coordination — cosplayers sourced and managed for atmosphere and Arcane immersion
- 04
Live hosting — in-house MC keeping energy and flow across the day
- 05
Full event management — planning, production, and execution end-to-end in-house
500+ attendees in a single day with strong participation and social coverage — Arcane and League brought together through gameplay, cosplay, and live engagement, turning a global launch into a meaningful local moment for Malaysian fans
Attendees
Activation
End-to-end
Samsung in the game
Samsung — SGAB + SGGA
Got an idea?
Let's turn it into something people remember