Idols for the lobby
FF Adu Idol
/Sasmaya
- 1.7M
- Views
- 76K
- Concurrent
- #2
- YT Trending
Connect Free Fire’s competitive identity with JKT48’s entertainment pull without either drowning the other — run live production, broadcast, IP, talent, venue, and staffing as one system that works for the room and for digital viewers
A large-scale hybrid activation linking the Free Fire community with JKT48’s entertainment appeal — high-energy on-ground and multi-platform, built for engagement, show value, and broadcast reach in one campaign
The playbook
- 01
Campaign concepting — gaming, entertainment, and audience engagement locked into one experience
- 02
Broadcast production — live event wired to digital audiences across platforms
- 03
Event production & logistics — venue, logistics, production coordination, and ops requirements
- 04
Staffing & on-ground — full event staffing and floor execution for smooth delivery throughout
1.7M total views across Free Fire’s YouTube and TikTok, 76K concurrent on the live broadcast, and a climb to #2 Trending on YouTube — strong real-time interest from both gaming and entertainment audiences
Views
Concurrent
YT Trending
44M+ audience reach
Revival
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Let's turn it into something people remember